Brand Affinity Technologies, Inc.
BAT and Getty Images Establish Relationship to Streamline Activation of Celebrity Endorsements Online
Published in Lab Law Weekly, April 17th, 2009
Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the Web, and Getty Images, the world's leading creator and distributor of visual content and other digital media, announced a limited exclusive relationship that provides BAT advertisers access to Getty Images' high-quality editorial images of athletes and celebrities for use in online campaigns. The relationship broadens the variety of visual assets that are available to advertisers from the moment BAT adds a celebrity to its Platform, and adds to the efficiency of BAT's new model of online endorsement and partnership marketing.
"Getty Images sets the standard for...
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Source: Lab Law Weekly (2009-04-17)
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