Procter & Gamble

Mr. Clean Discovers Moms Want the Gift of a Clean Home for Mother's Day

Published in Lab Law Weekly, May 22nd, 2009

The economic impact of the recession is redefining traditional Mother's Day gifts, finds a recent national survey conducted by Mr. Clean, which shows 52 percent of mothers(1) prefer a complete home cleaning versus a day at the spa as a gift this year.

"It's abundantly clear that lavish gifts are out of style this year," says Jessica Denay, co-founder of the national organization, The Hot Moms Club. "I make sure I stay in touch with the latest trends and I've seen shifts in family routines and celebrations this year. Mr. Clean's 'Keep It Fresh' survey results show that a clean house is at the top of mom's gift list. ."

The survey also asked married...

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Source: Lab Law Weekly (2009-05-22)

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