Bowker
Bowker and Impelsys Announce Joint Marketing Program and Debut of SEO Title Cards Offering at Book Expo America
Published in Lab Law Weekly, June 19th, 2009
Bowker, the world’s leading source for bibliographic information, and Impelsys, a leading provider of e-content solutions and services for publishers, are pleased to announce a joint-marketing program that will enhance the discoverability of more than nine million titles that are commercially available in Bowker’s Books in Print® catalog. Integrated within Bowker’s new SEO Title Cards, Impelsys’ iPublishWidgets will enhance Bowker’s capacity to effectively market and sell books to consumers.
Bowker’s SEO Title Cards and iPublishWidget, a component of the iPublishCentral tool suite from Impelsys, are currently offered as value-added services to publishers who provision...
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Source: Lab Law Weekly (2009-06-19)
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