Fitness & Wellness

PETA launches child-friendly campaign in land of fried chicken

Published in Law and Health Weekly, June 26th, 2004

The animal rights activists notorious for flinging fake blood at fashion models strutting runways in fur coats are using a gentle approach to turn children to vegetarianism.

People for the Ethical Treatment of Animals (PETA) believes skyrocketing rates of childhood obesity makes vegetarianism seem palatable to children weaned on McNuggets. PETA introduced its "Chickens are Friends, Not Food" campaign last month with a road trip to elementary schools across the agricultural South. Jackson's Boyd Magnet School was PETA's Mississippi stop.

"We would never use shock tactics with children; it wouldn't be right," said PETA's vegan campaign coordinator Matt...

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Source: Law and Health Weekly (2004-06-26)

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