Strategic Equity Group

Equity group provides valuation services in LivHOME's acquisition of AdvoLife

Published in Law and Health Weekly, January 1st, 2005

Strategic Equity Group (SEG), a merger and acquisition and valuation advisory firm, announced that it has provided financial advisory services to Los Angeles-based LivHOME, Inc. in that firm's acquisition of Campbell, California-based AdvoLife, Inc.

According to SEG founder and managing director Michael Ellington, SEG estimated the fair value of LivHOME and its individual classes of common and preferred stock and provided a purchase price allocation analysis in relation to AdvoLife assets acquired in the transaction. Prior to this engagement, SEG had provided valuation and financial advisory services to LivHOME.

A venture-backed company, LivHOME...

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Source: Law and Health Weekly (2005-01-01)

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