Published in Law and Health Weekly, April 8th, 2006
Gleaned from interviews and surveys with managed markets marketing and account management executives in the pharmaceutical and biotech industries, the report assesses drug companies' managed health care departmental structure, spending and staffing levels; organizational models at companies of all sizes; account alignment strategies; Medicare Part D's impact on managed markets organizations; and reimbursement strategies.
With the burgeoning role that market access plays in...
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