Clinical Trial Research
Investigator Sponsored Clinical Trials Offer New Way for Pharma to Reach Key Opinion Leaders
Published in Law and Health Weekly, May 19th, 2007
A majority of pharmaceutical companies surprisingly still has not taken advantage of an outstanding opportunity to strengthen their relationships with key opinion leading physicians, according to a recent report, "Managing Investigator Initiated Clinical Trials: Structure, Process and Strategy," published by pharmaceutical business intelligence firm Cutting Edge Information.
According to the report, only half of surveyed drug companies have a dedicated investigator initiated trial (IIT) management department. Many of those organizations still do a poor job of managing IITs. For example, 28% of surveyed companies do not have...
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