CPM Marketing Group Inc.

CPM Marketing Group's Patient Loyalty Study Unveils Ground-Breaking Market Research

Published in Law and Health Weekly, June 16th, 2007

In recent years, there has been a surge in the number of hospitals interested in measuring their marketing programs' ROI. Although ROI, the instantaneous measurement of a marketing program, is one important measurement--it is not the only method to calculate success. Examining a communication program's effect on customer loyalty can provide another important perspective.

The typical offers for hospital marketing programs educate or encourage specific health screenings and immunizations. Hospitals are now inquiring whether the communication impacts long-term retention, loyalty and branding. Increased loyalty equates to a hospital's likelihood of retaining existing or...

Want to see the full article?

Purchase this article for only $3.00

We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.

Welcome to NewsRx!

Learn more about a six-week, no-risk free trial of Law and Health Weekly

Source: Law and Health Weekly (2007-06-16)

NewsRx is Social

Top Medical Newsletters

Awards

Best Health/Healthcare Content, 2012
Best Health/Healthcare Content, 2011
Best e-Business Site, 2010
Best e-Business Site, 2009
Best e-Business Site, 2008
Best e-Business Site, 2007
Best e-Business Site, 2006
Best Healthcare Content, 2005
Best Overall Internet Site, 2005
Best Interactive Site, 2005

Facts & Stats

NewsRx also is available at LexisNexis, Gale, ProQuest, Factiva, Dialog, Thomson Reuters, NewsEdge, and Dow Jones.

Google 2010 PageRank: #2 Among Top Health News and Media Publications
Google 2010 PageRank: #2 Among Top Science Publications in Biology/Physiology
Google 2010 PageRank: #2 Among Top News and Media for the Business of Pharmaceuticals
Amazon's Alexa 2010 PageRank: #2 News and Media Site for the Pharmaceutical Industry