Alcoholism

Youth and Community Groups Commend Rockstar for Taking 'The Buzz' out of its Energy Drinks

Published in Law and Health Weekly, December 1st, 2007

California youth have teamed up with doctors, teachers, law enforcement officers and health experts to applaud Rockstar for announcing its intent to stop selling Rockstar 21, the company's alcoholic energy drink. Now, the California Coalition on Alcopops and Youth is calling on Anheuser Busch, Miller, and other producers of these pernicious alcohol-energy drinks to follow Rockstar's lead.

Sold in brightly colored cans, Rockstar is a well-known energy drink popular with teenagers. Young people, parents and even store clerks often confuse the alcoholic Rockstar 21 with its non-alcoholic counterpart. With 6% alcohol content, Rockstar 21 was a concern of parents because it...

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Source: Law and Health Weekly (2007-12-01)

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