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Coalition for a Competitive Pharmaceutical Market Launches New Print Ad Campaign Highlighting Need for Meaningful Biogenerics Legislation
March 1st, 2008
As part of its campaign to enact meaningful biogenerics legislation that would create a pathway for FDA approval of safe and effective biogenerics, CCPM unveiled a new print advertisement that features a footprint in the snow stating: "Don't Leave Patients Out in the Cold." The ad highlights how meaningful biogenerics legislation should be balanced to foster innovation without excessive and unprecedented market exclusivity that simply extends brand monopolies. Such legislation would be an empty promise for patients. In addition, CCPM released letters to the Administration and to the House Energy & Commerce Committee Leadership stressing the need for...
Source: Law & Health Weekly (2008-03-01)
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