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iiBIG
Legislative and Regulatory Outlook - 2009 and Beyond for Pharma, Biotech Players
March 1st, 2008
Today, more than ever before, pharmaceutical sales and marketing executives are facing challenges from all sides. Internally, the pressure to fill pipelines, demands for more R&D results, and competition from generics demand new outcomes from pharmaceutical marketing and sales teams across the board. Externally, new U.S.-based regulatory (e.g. post-approval monitoring), legislative, and patent issues continue to loom. Changes affecting the sales and marketing functions of the industry are inevitable as a new administration takes control of the FDA, FTC and other agencies in 2009. Keywords: iiBIG, Pharmaceuticals. This article was...
Source: Law & Health Weekly (2008-03-01)
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