Format Dynamics

New Technology Extends Online Advertising to the Printer

Published in Law and Health Weekly, July 19th, 2008

Format Dynamics announced new technology that has activated a new ad channel based on existing behavior: Printing from the Web. With the introduction of CleanPrint(TM), Format Dynamics is the first company to enhance the quality of the printed Web page while also providing advertisers and publishers with new advertising inventory.

"Format Dynamics has created a new advertising vehicle that didn't previously exist," said Greg Sterling, founder, Sterling Market Intelligence and senior analyst, Local Mobile Search. "And this new, 'Web-to-Print' inventory could prove to be highly effective, because a consumer who prints pages from the Internet is often a much more qualified...

Want to see the full article?

Purchase this article for only $3.00

We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.

Welcome to NewsRx!

Learn more about a six-week, no-risk free trial of Law and Health Weekly

Source: Law and Health Weekly (2008-07-19)

NewsRx is Social

Top Medical Newsletters

Awards

Best Health/Healthcare Content, 2012
Best Health/Healthcare Content, 2011
Best e-Business Site, 2010
Best e-Business Site, 2009
Best e-Business Site, 2008
Best e-Business Site, 2007
Best e-Business Site, 2006
Best Healthcare Content, 2005
Best Overall Internet Site, 2005
Best Interactive Site, 2005

Facts & Stats

NewsRx also is available at LexisNexis, Gale, ProQuest, Factiva, Dialog, Thomson Reuters, NewsEdge, and Dow Jones.

Google 2010 PageRank: #2 Among Top Health News and Media Publications
Google 2010 PageRank: #2 Among Top Science Publications in Biology/Physiology
Google 2010 PageRank: #2 Among Top News and Media for the Business of Pharmaceuticals
Amazon's Alexa 2010 PageRank: #2 News and Media Site for the Pharmaceutical Industry