Morgans Hotel Group

Morgans Hotel Group Invites Guests to Take a Recess From the Recession

Published in Law and Health Weekly, December 6th, 2008

Declaring that Recess Is On, Morgans Hotel Group Co. (NASDAQ:MHGC) announced an aggressive marketing campaign that uses both traditional and non-traditional media to make its point.

"This campaign is aimed at reminding our customers that the best way to deal with something unpleasant -- whether it's a recession or something else -- is with defiance and optimism," said Scott Williams, Morgans Chief Marketing Officer. "We've chosen strong language to make this point; and, although it may take some people off guard, it's what a lot of our customers are thinking right now."

The campaign begins with the attention-getting headline "F@*% the Recession" and...

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Source: Law and Health Weekly (2008-12-06)

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