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Hepatitis B Virus
New Television Campaign In Mandarin To Educate Chinese Americans About Chronic Hepatitis B; Innovation in Communication the First of its Kind from Bristol-Myers Squibb
December 20th, 2008
Bristol-Myers Squibb Company (NYSE: BMY) announced the launch of its first-ever, non-English-language television campaign in the United States. The campaign, exclusively in Mandarin, seeks to raise awareness of chronic hepatitis B and encourages people to talk with their doctors about managing the disease – one that is disproportionately affecting the Chinese community. The campaign features two chronic hepatitis B patients in 60-second television segments with an educational message about the importance of seeking appropriate care. The segments encourage people to start a dialogue with their healthcare provider about the disease. In addition, the campaign will be...
Source: Law & Health Weekly (2008-12-20)
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