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Azteca America, Una Vez Mas
Azteca America Takes Spot Sales In-House: Network Sales and National Spot Teams Under One Roof
January 24th, 2009
Azteca America announced the creation of an in-house rep firm for its spot sales business, consolidating both network and national spot sales under one roof. Azteca America has decided to add national spot sales to its existing network sales organization rather than sign over representation to Cross Media, which recently was awarded the rights to purchase certain assets of the HITS and Azteca America Spot TV Sales business from the Interep Bankruptcy/Trustee. At Azteca America's request, the Interep Bankruptcy Court specifically declined to let Cross Media take on the national spot sales business of Azteca America and Una Vez Mas, its largest affiliate group. ...
Source: Law & Health Weekly (2009-01-24)
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