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Breathe California of Sacramento-Emigrant Trails
Breathe California of Sacramento-Emigrant Trails Fighting to Keep 'Hackademy Awards' Name in Trademark Action Brought By Academy of Motion Picture Arts and Sciences
March 7th, 2009
Threatened legal action by The Academy of Motion Picture Arts and Sciences could snuff out the ability of Breathe California of Sacramento-Emigrant Trails to title an annual event "The Hackademy Awards," a 12-year tradition that highlights how tobacco use in movies can influence young people to pick up the habit. The Academy contends that the Hackademy Awards trademark owned by Breathe California infringes upon the Academy's own trademarks, possibly leading people to confuse the Hackademy Awards with the Oscars. Breathe California believes its Hackademy Awards is a clear example of parody, and in this case, parody designed to achieve a social good -- helping prevent...
Source: Law & Health Weekly (2009-03-07)
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