Law & Health Weekly
Welcome to NewsRx!
Learn more about a six-week, no-risk free trial of Law & Health Weekly
We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.
Change to Win CtW
CVS Caremark’s Objectionable Drug Marketing Practices Raised at Massachusetts Joint Committee on Health Care Financing Hearing Today, According to CtW
April 11th, 2009
Questions about CVS Caremark’s objectionable drug marketing practices are being raised today by Massachusetts lawmakers who seek to outlaw the practice of selling, sharing or using patient and prescriber identifiable prescription information for marketing purposes. Some retail pharmacies and pharmacy benefit managers (PBMs), like CVS Caremark, use or sell prescription data in exchange for payments for marketing for drug companies and other purposes. “This legislation is necessary to stop companies like CVS Caremark from using prescription data for marketing purposes, which threatens our healthcare system and privacy,” said Jasmin Weaver, Healthcare Initiatives...
Source: Law & Health Weekly (2009-04-11)
|
