Affinion Loyalty Group

Affinion Loyalty Group Helps Financial Institutions Respond to Legislation

Published in Law and Health Weekly, May 2nd, 2009

Affinion Loyalty Group (ALG) will unveil a line of embedded credit card products, referred to as enhancements, at the 21st Annual Card Forum & Expo, April 20-22, in Marco Island, Fla. at the Marriott Resort Golf Club & Spa.

ALG's line of enhancements will help financial institutions respond to increased government regulation that could adversely impact credit card profitability. In December, the Federal Reserve Board modified its rules to make credit card pricing less flexible. Additionally, Congress is considering legislation that would further restrict credit card issuers' pricing and marketing activities, such as the Credit Cardholders' Bill of Rights Act of...

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Source: Law and Health Weekly (2009-05-02)

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