ScanScout
ScanScout Introduces Cost Per Engagement Pricing to In-Stream Video Advertising
Published in Law and Health Weekly, July 18th, 2009
ScanScout, the leading in-stream video advertising provider, announced the introduction of cost-per-engagement (CPE) video ads to its stable of innovative in-stream ad units. In a shifting media landscape with advertisers demanding a measurable return on investment, the CPE model guarantees video ad engagement by only charging the marketer for an ad after it has been initiated and activated by the consumer. Ad engagement is determined by the consumer's actions, either through sustained interaction with the ad unit or via a direct click on the ad. The only CPE video in-stream option available on the market, ScanScout's ad units leverage the company's proprietary SE2(TM) Engagement Engine...
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