Kellogg Company

Consumers Agree Kellogg's FiberPlus Continues To Raise the Bar

Published in Law and Health Weekly, July 25th, 2009

In an independent taste test, consumers said that both Kellogg's FiberPlus(TM) Chocolate Chip and Dark Chocolate Almond bars tasted better than Fiber One(R) Oats & Chocolate Chewy bars(1). The double blind taste-test was conducted by a third-party supplier in accordance with American Society for Testing and Materials (ASTM) Claims Testing Guidelines and showed statistically significant results.*

"We are thrilled that consumers are enjoying the great taste of Kellogg's FiberPlus Antioxidants chewy bars," said Doug VanDeVelde, senior vice president, snacks marketing and innovation, Kellogg Company. "From the national sell-out at the time of the launch earlier this year to...

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Source: Law and Health Weekly (2009-07-25)

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