Published in Law and Health Weekly, October 10th, 2009
The alliance combines Facebook's global consumer reach with Nielsen's market research expertise to provide better insight and information to marketers around the world.
The first product of the collaboration, Nielsen BrandLift, is designed to provide marketers with effectiveness measurement for Facebook advertising. It will launch in the U.S. with select test partners this week and roll out to all Facebook advertisers in the coming months. BrandLift uses opt-in polls on Facebook's homepage to...
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