Siegel+Gale
Siegel+Gale Designs New Brand/Visual Identity for Phoenix House - 'Wings of Hope' for Individuals 'Rising Above Addiction'
Published in Law and Health Weekly, November 7th, 2009
Siegel+Gale, one of the world's premier strategic branding companies, has completed a brand revitalization project for Phoenix House, one of the country's leading non-profit drug and alcohol addiction, prevention, and treatment organizations. The new identity debuted on the Website www.phoenixhouse.org on October 21. Siegel+Gale designed a new "Wings of Hope" logo to depict the Phoenix House mission, "Rising Above Addiction." The logo was unveiled at the A&E Recovery Rally in New York on September 12.
"The new Phoenix House visual identity sends a message that is both aspirational and real," says Alan Siegel, Chairman and CEO of Siegel+Gale, which did the visual...
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