Entertainment Software Association
Computer and Video Game Industry Leads in Empowering Parents Says New Report from the Federal Trade Commission
Published in Law and Health Weekly, December 19th, 2009
The U.S. computer and video game industry "outpaces" other entertainment industries in restricting target-marketing of mature-rated products to children, clearly and prominently displaying rating information, and restricting children's access to Mature-rated products at retail according to a new report to Congress released by the Federal Trade Commission (FTC). The report on entertainment industries' marketing and advertising practices is the FTC's seventh since 2000.
The FTC also applauded the Entertainment Software Rating Board (ESRB), stating, "The Commission commends the ESRB for its new online ratings summaries, which provide a more detailed explanation of the...
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