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Costco, LensCrafters rank highest among optical retailers
Published in MD Week, December 1st, 2006
The study, now in its second year, measures customer satisfaction among specialty-eyewear stores and mass merchandisers/department stores who offer optical services and eyewear. In both segments, overall satisfaction is based on six performance factors. They are (in order of importance): eyewear purchase experience (28%); cost (27%); retail store environment (17%); choice and variety of eyewear (14%); eye...
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Source: MD Week (2006-12-01)
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