BioInformatics, LLC

Market research firm conducts survey on readership of online journals

Published in Managed Care Business Week, April 19th, 2005

While online versions of nature, science and proceedings of the National Academy of Science enjoy widespread readership in the scientific and medical communities, a recent survey shows that researchers most often read specialty journals that are closely associated with their particular field.

Additionally, the prestige of a journal and the size of its overall readership do not always result in exceptionally high levels of user satisfaction.

"While the future of online journals and their associated business models have sparked much debate among commercial publishers, libraries and scientists, the success of a journal ultimately depends on the...

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Source: Managed Care Business Week (2005-04-19)

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