Health Insurance
Health Insurance Provider Sites Attract Fewer U.S. Visitors as Unemployment Increases
Published in Managed Care Business Week, August 25th, 2009
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study of the online health insurance industry, which showed the effects of increasing U.S. unemployment on online consumer activity. While the number of visitors to health insurance provider sites has seen substantial declines, there has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.
"With U.S. unemployment approaching 10 percent according to the most recent Department of Labor data, the millions of Americans without health care coverage or with inadequate coverage are looking online for information and assistance," said...
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