IKEA

IKEA Raises Over $35 Million Dollars From Soft Toy Campaign. Since 2003, the Program Has Impacted Lives of 8 Million Children in Developing Countries Worldwide.

Published in Managed Care Business Week, March 16th, 2010

No one can dispute. Every child should be given the opportunity to have a good education. It's their future. Our future. It's a child's right. Yet everyday, millions of children around the world don't have access to a quality education. It could be lack of materials, quality trained teachers, disabilities; the reasons are long and complex.

IKEA believes children are the most important people in the world. And every year, during holiday shopping time, IKEA reaches out to its customers to give back through the sale of their soft toy sales campaign titled One euro is a fortune. For every IKEA Soft Toy sold between November 1 - December 24, 1 euro (approximately $1.47 US...

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Source: Managed Care Business Week (2010-03-16)

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