Managed Care Law Weekly
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Business Update
Blue Cross and Blue Shield of Florida gives members health reports
October 9th, 2005
Blue Cross and Blue Shield of Florida is sending its nearly quarter million BlueOptions members Personal Health Reports so they can better plan their families' health-related activities. Working within federal privacy guidelines, the reports detail a family's prior year's health activities in their BlueOptions health plan, offer preventive health tips for each family member, and deliver recent health news, based on the family's demographics. The goal, according to John Kaegi, Group VP for Marketing, BCBSF, is to help BlueOptions members better understand how they use healthcare and help them organize their healthcare expenses, in a time when people...
Source: Managed Care Law Weekly (2005-10-09)
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