Managed Care Law Weekly
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HealthBanks
Online company includes lower-tier physicians in partnership program
October 9th, 2005
HealthBanks, Inc., has extended its Physician Partnership Program for specialty specific practices and pharmaceutical brands to include lower-tier physician segments with limited or "no call" frequency. Currently, HealthBanks' Physician Partnership Programs provide a service for thousands of high-decile physicians across multiple specialties which helps pharmaceutical brand teams achieve more effective product message delivery through improved direct sales rep access. The newly extended HealthBanks' Physician Partnership Programs now deliver the same value to physicians who have limited or no direct sales rep coverage. Equally important, HealthBanks'...
Source: Managed Care Law Weekly (2005-10-09)
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