Managed Care

Highmark Blue Cross Blue Shield Introduces New Health Plan Comparison Tool for Consumers

Published in Managed Care Law Weekly, September 30th, 2007

Highmark Blue Cross Blue Shield has introduced a new tool to help consumers compare health plan options and choose one that best suits their needs. The Plan Cost Advisor is available to consumers on Highmark member Web sites.

"Choosing a health plan is often intimidating to consumers," said Kim Bellard, Vice President of eMarketing and Customer Relationship Management. "This is especially true now that consumers are more likely to be faced with not just increased cost-sharing but also various types of tax-preferred spending accounts, such as health savings accounts (HSAs). The Plan Cost Advisor helps consumers model their estimated out-of-pocket spending for the...

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Source: Managed Care Law Weekly (2007-09-30)

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