Managed Care Weekly Digest
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Business Update
Blue Cross and Blue Shield of Florida offers healthcare research tools in Spanish
February 12th, 2007
With Florida's population growing more diverse, the ability to communicate with people from different cultures is an important part of serving customers. As a result, Blue Cross and Blue Shield of Florida (BCBSF) is now offering Subimo's Healthcare Advisor, Physician Selection Advisor and Hospital Advisor in Spanish to accommodate the needs of Hispanic Floridians enrolled in the company's BlueOptions and BlueChoice products. "As employers and individuals opt for consumer-driven health plans, BCBSF is committed to providing members and their families with interactive tools to help them make better, more informed decisions regarding their health and...
Source: Managed Care Weekly Digest (2007-02-12)
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