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Managed Care Weekly Digest

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Business Update



Blue Shield of California Life & Health launches simplified plans



February 12th, 2007

Continuing its push to make health insurance easier for consumers, Blue Shield of California has launched new simplified low-cost plans - a "Balance" plan portfolio for individuals and families and an additional "Essential" plan for individuals - that provide comprehensive benefits at low premium rates.

The plans from Blue Shield of California Life & Health Insurance Company are available for February 1, 2007, effective dates.

Blue Shield's new Balance Plans offer a balance of coverage and price designed to meet the needs of families or individuals, featuring coverage for preventive care, routine office visits and more, all with competitive premiums,...


Source: Managed Care Weekly Digest (2007-02-12)

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