Managed Care Weekly Digest
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Business Update
Procter & Gamble partners with ScriptAssist to offer medication adherence program
February 12th, 2007
Procter & Gamble Pharmaceuticals, Inc., has partnered with ScriptAssist to offer a Nurse Call-Back Program for patients prescribed Asacol. This nationwide program will encourage patient adherence to medication through education and support. The personalized, 6-month, no-cost, confidential program is offered to all patients currently taking Asacol to treat their ulcerative colitis (UC), a form of inflammatory bowel disease (IBD). According to the World Health Organization (WHO), poor adherence to treatment of chronic disease is a "worldwide problem of striking magnitude." The WHO estimates that in developed nations, half of...
Source: Managed Care Weekly Digest (2007-02-12)
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