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Blue Cross' Consumer-directed Health Plan - Options Blue - Members Not Sacrificing Health for the Sake of Saving Money

Published in Managed Care Weekly Digest, April 14th, 2008

In a peer-reviewed study published in the March issue of Benefits Quarterly, Blue Cross and Blue Shield of Minnesota (Blue Cross) reports that their CDHP (consumer-directed health plan) members had 11 percent fewer visits to the emergency room and had an 11 percent decrease in prescription drug use, as compared to members in traditional plans. The study, which adjusted for differences in health, also found that the CDHP members used 12 percent more preventive services than traditional plan members. More than 830,000 enrollees were studied over a period of three years.

"Blue Cross was one of the first plans in the country to offer a consumer- directed health plan,"...

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