Life Sciences
Research from University of Pennsylvania provides new data on life sciences
Published in Managed Care Weekly Digest, May 12th, 2008
According to a study from the United States, "Multipart pricing is commonly used by service providers such as car rentals, prescription drug plans, health maintenance organizations, and wireless telephony. The general structure of these pricing schemes is a fixed access fee, which sometimes entitles users to a certain level of product use; a variable fee for additional use; and still another fee for add-on features that are priced individually and/or as bundles."
"The authors propose a method using conjoint analysis for multipart pricing. The method reflects the two-way dependence between prices and consumption and incorporates consumers' uncertainty about their use of...
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