SDI
SDI Reports: Takeda Touts New Drugs to Managed Care
Published in Managed Care Weekly Digest, September 14th, 2009
According to SDI, a leading healthcare market insight and analytics firm, in spring 2009, Takeda made more visits to managed care professionals than any other pharmaceutical manufacturer, accounting for almost 7% of contacts recorded in SDI's Managed Care Pharmacy Executive and Managed Care Medical Director audits. Takeda was followed by AstraZeneca, Johnson & Johnson, Merck, and Abbott, each representing about 5% of reported visits.
Takeda's focus during the majority of these visits was on its two new drugs, Kapidex and Uloric. More than three-fourths of Takeda's product discussions with managed care professionals involved one of these two brands.
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