Published in Medical Device Business Week, January 12th, 2004
The companies were able to experience success because of the prelaunch market research that went into each campaign. Market research increasingly plays a vital role in successful launches, according to a report from pharmaceutical intelligence firm Cutting Edge Information, "Pre-Launch Pharmaceutical Market Research."
As market research continues to act as a marketing support function, as well as a critical decision tool for new research and development, the necessary investment, structure, strategy, and activity knowledge is essential.
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