Canon U.S.A., Inc.
Canon U.S.A Showcases Both EOS Rebel and PowerShot Camera Brands in Two New Advertising Campaigns
Published in Medical Device Law Weekly, June 8th, 2008
In full support of the Company's two leading digital camera brands, Canon U.S.A., Inc., a leader in digital imaging technology, today launched the first of two new television commercials to support the Canon EOS Rebel and Canon PowerShot digital camera lines. The first television spot, "Journey," focuses on the EOS Rebel XSi and was shot primarily with Canon EOS-1D Mark III professional digital SLR cameras. The Rebel XSi commercial uses a unique technology that blends individual digital still photographs into a "picture-trail" motion commercial. The latest PowerShot commercial, set to air in early June, will continue to feature Maria Sharapova and her charismatic puppy, "Dolce." A fan...
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