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Business Update
Ellex announces rebranding and shifts focus to direct marketing of its ophthalmic lasers
April 11th, 2006
Ellex Medical Lasers Ltd. (ELX), a designer and manufacturer of laser systems for the ophthalmic industry, announced that it will establish Ellex as its worldwide brand name, consistent with its name on the Australian Stock Exchange. Ellex will replace the brand name "Laserex" on products, and the U.S. and Japan subsidiaries will also adopt the Ellex name, to be consistent in one global brand representation. In addition, Ellex will relocate its global headquarters responsible for global sales, marketing and customer service to the San Francisco Bay Area during the second half of 2006, in a strategic move to be centrally located to its three main markets in North...
Source: Medical Devices & Surgical Technology Week (2006-04-11)
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