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Business Update
Dorchester Publishing introduces British series of family doctor guides in U.S. and Canada
December 24th, 2006
The average doctor's visit lasts 22 minutes, barely enough time to answer a patient survey, undergo an exam and ask a question or two. Recent studies by the American Medical Association show that poor health literacy and communication contribute to increased medical costs and inaccurate diagnoses, creating a need for patients to be prepared for a discussion with their doctor. In response to the need, Dorchester Publishing has licensed Britain's best-selling series of family doctor guides for release exclusively in the U.S. and Canada. The Family Doctor books, which have sold over four million copies in the U.K. alone, have full-color diagrams, up-to-date...
Source: Medical Devices & Surgical Technology Week (2006-12-24)
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