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Contact Lens
Bausch & Lomb Kicks Off U.S. Consumer Online Marketing Campaign for SofLens(R) Daily Disposable Contact Lenses
July 12th, 2009
Bausch & Lomb has initiated a national multimillion dollar consumer online marketing campaign surrounding the U.S. launch of SofLens(R) daily disposable contact lenses. This multi-faceted campaign targets adults ages 25 to 34 and is designed to generate knowledge and interest in the benefits of wearing daily disposable lenses. "With daily disposable contact lenses, consumers get to treat their eyes to a fresh, new pair of lenses each day. This is one of the healthiest and most convenient ways to wear contact lenses," says Lisa VanDeMark, vice president, Brand Marketing, U.S. Vision Care. "Yet, despite this fact, according to an annual report published in the January...
Source: Medical Devices & Surgical Technology Week (2009-07-12)
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