Drug Safety

OxyContin Maker Readies Ad Campaign Against Painkiller's Abusers

Published in Medical Letter on the CDC and FDA, December 9th, 2001

The manufacturer of a powerful painkiller fast gaining a reputation as a deadly recreational drug is starting an advertising campaign to discourage illegal use of prescription drugs.

As of November 12, 2001, Purdue Pharma began running radio advertisements in Palm Beach County, Florida, Cincinnati, Ohio, Philadelphia, Pennsylvania, and Charleston, West Virginia. The company, which makes the painkiller OxyContin, said it chose the Palm Beach County area as one of the pilot sites because of its high rate of prescription drug abuse.

In the first half of 2001, Palm Beach County had 54 overdose deaths involving oxycodone - the active ingredient in...

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Source: Medical Letter on the CDC and FDA (2001-12-09)

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