Published in Medical Letter on the CDC and FDA, December 9th, 2001
As of November 12, 2001, Purdue Pharma began running radio advertisements in Palm Beach County, Florida, Cincinnati, Ohio, Philadelphia, Pennsylvania, and Charleston, West Virginia. The company, which makes the painkiller OxyContin, said it chose the Palm Beach County area as one of the pilot sites because of its high rate of prescription drug abuse.
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