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Cigarette marketing can undermine good parenting

Published in Medical Letter on the CDC and FDA, August 25th, 2002

Cigarette advertising and promotions are most likely to lure teens whose parents follow otherwise well-proven methods for discouraging risky behavior, according to a new study.

Although teens with less authoritative parents are generally more likely to start smoking, they are not as swayed by cigarette advertising and promotions as are their peers raised by more authoritative parents, said the study in the August 2002 issue of the American Journal of Preventive Medicine.

"It is possible that adolescents whose parents strive to keep them from engaging in risk behaviors, such as smoking, comprise a high-yield market segment for the tobacco...

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