Patient Education

FDA public service announcements promoted through direct-to-patient newsletter

Published in Medical Letter on the CDC and FDA, December 1st, 2002

Health Resource, the healthcare subsidiary of Catalina Marketing Corporation (POS), will deliver U.S. Food and Drug Administration (FDA) public service announcements (PSAs) to retail pharmacy customers through the Health Resource Network.

The announcements will appear in a newsletter that patients receive when they fill their prescription at a participating pharmacy retailer. Accompanying nearly one of every two retail prescriptions in the United States, Health Resource Newsletters include information about a patient's prescription, award-winning health editorial related to the medication or condition being treated, and health promotion messages.

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Source: Medical Letter on the CDC and FDA (2002-12-01)

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