Alcoholism
Alcohol ads stimulate stronger brain responses in drinking than teetotaling teens
Published in Medical Letter on the CDC and FDA, August 3rd, 2003
Cue reactivity (having a measurable reaction to a stimulus, such as a picture or word) has been used to measure craving in adults with AUD. Adults with AUD express physiological changes such as increased heart rate or salivation when exposed to alcohol-related pictures, words and tactile cues, and have trouble shifting attention away from alcohol-related stimuli.
Susan F. Tapert, PhD, of Veterans Affairs San Diego Healthcare System, and colleagues used functional MRI (fMRI,...
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