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Reimbursement

HealthBridge to manage Ganite maker's patient assistance program

Published in Medical Letter on the CDC and FDA, December 28th, 2003

HealthBridge, a reimbursement and product support services company, announced that it was selected by pharmaceutical company Genta, Inc., to manage the GentaCARES (Creating Access to Reimbursement Expertise Solutions) patient assistance program.

Genta recently received approval from the Food and Drug Administration to market Ganite (gallium nitrate injection) for the treatment of cancer-related hypercalcemia that is resistant to hydration. Ganite is the first drug from Genta to receive marketing approval.

Through GentaCARES, HealthBridge answers questions from patients and physicians' offices about insurance coverage. The goal is to simplify the...

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