Addiction Medicine

New survey finds Virginia's youth tuned in to antismoking ads

Published in Medical Letter on the CDC and FDA, February 1st, 2004

An 18-month-old statewide campaign to discourage smoking and tobacco use among the next generation of Virginians is paying off, a new Harris survey shows, with overall awareness of the campaign now up to 75% of Virginia youth aged 10-17.

Young Virginians say the antismoking ads developed by Work, Inc., Richmond, Virginia, on behalf of the Virginia Tobacco Settlement Foundation, are, "Cool, meaningful, believable, truthful, easy to understand, eye-catching."

Positive shifts in youth attitudes towards smoking were also evident, with young Virginians agreeing more than ever that underage smoking has a negative effect on their self esteem, physical...

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Source: Medical Letter on the CDC and FDA (2004-02-01)

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