Policy

Tobacco firm launches mobile trailers to counter smoking bans

Published in Medical Letter on the CDC and FDA, September 12th, 2004

Tobacco sponsorship of motor sports is an efficient way to reach boys and young men, but now the world's third largest tobacco producer has found another way to promote smoking.

Japan Tobacco has launched two mobile trailers named "SmoCar" so smokers can enjoy a smoke even when smoking is not allowed in public places, wrote Professor Hiroshi Kawane in a letter to the British Medical Journal.

"SmoCar 2" traveled to event locations throughout Japan last year, such as the classic-car race event in Gunma prefecture and the 37th Tokyo Motor Show. Japan Tobacco claims that these special trailers have been developed as part of the company's...

Want to see the full article?

Purchase this article for only $3.00

We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.

Welcome to NewsRx!

Learn more about a six-week, no-risk free trial of Medical Letter on the CDC and FDA

Source: Medical Letter on the CDC and FDA (2004-09-12)

NewsRx is Social

Top Medical Newsletters

Awards

Best Health/Healthcare Content, 2012
Best Health/Healthcare Content, 2011
Best e-Business Site, 2010
Best e-Business Site, 2009
Best e-Business Site, 2008
Best e-Business Site, 2007
Best e-Business Site, 2006
Best Healthcare Content, 2005
Best Overall Internet Site, 2005
Best Interactive Site, 2005

Facts & Stats

NewsRx also is available at LexisNexis, Gale, ProQuest, Factiva, Dialog, Thomson Reuters, NewsEdge, and Dow Jones.

Google 2010 PageRank: #2 Among Top Health News and Media Publications
Google 2010 PageRank: #2 Among Top Science Publications in Biology/Physiology
Google 2010 PageRank: #2 Among Top News and Media for the Business of Pharmaceuticals
Amazon's Alexa 2010 PageRank: #2 News and Media Site for the Pharmaceutical Industry