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Survey finds Part D awareness high, but familiarity and knowledge remain low

Published in Medical Letter on the CDC and FDA, November 27th, 2005

DSS Research, a national market research firm specializing in health insurance and healthcare issues, announced the findings of its national quarterly survey of Medicare beneficiaries called SeniorTrax.

The second wave of the quarterly survey, completed in September, concluded that very few of the key measures that were reported on in June have changed significantly.

"The presidential speeches and early promotions have had little effect over the summer," said DSS President and CEO Roger Gates. "Our September national survey shows Part D awareness high, but familiarity, knowledge, and purchase intent are low - virtually unchanged from the results we...

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