Regulatory Actions

New regulatory actions study findings reported from University of Pittsburgh

Published in Medical Letter on the CDC and FDA, October 7th, 2007

"Evidence suggests that direct-to-consumer advertising of prescription drugs increases pharmaceutical sales and both helps to avert underuse of medicines and leads to potential overuse. Concern about such advertising has increased recently owing to the withdrawal from the market of heavily advertised drugs found to carry serious risks," scientists writing in the New U.K. Journal of Medicine report.

"Moreover, the Food and Drug Administration (FDA) has been criticized for its weak enforcement of laws regulating such advertising. We examined industry-wide trends in spending by pharmaceutical companies on direct-to-consumer advertising and promotion to physicians...

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Source: Medical Letter on the CDC and FDA (2007-10-07)

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